Barbie is back. Hollywood has never been a stranger to the powers of merchandising. In recent years especially, more and more toy lines have been developed into movie franchises. Probably the most famous is the Transformers and Lego movies. Over the years especially with the mega success of 2014’s The Lego Movie, studios have been taking the toy genre of movies very seriously.

When Warner Bros. Pictures brought in Oscar nominated Writer/Director Greta Gerwig to take over the long rumored “Barbie” movie. It added a notoriety to the movie. Gerwig and her partner Noah Baumbach have penned the script, both well known for their award favorite projects. Greta Gerwig for 2019’s Little Women and Baumbach for Marriage which came out the same year. Little is known about the project right now but it is rumored to be a meta take on the long time character.

Will Ferrell Joins Cast Of Barbie Film

The Barbie movie is already packed with a stellar cast with Margot Robbie starring as the title character and also serving as a producer. She will be joined by Ryan Gosling, Kate McKinnon, Simu Liu, Alexandra Shipp and America Ferrara. Now, the movie has added Will Ferrell to the cast. He will be playing the CEO of a toy company, but we are not sure if it will be fictional company or Mattel. The company that has produced the Barbie line for 63 years.

Movies about famous toy lines may seem silly to some but makes perfect sense. It could be argued that toys, especially action figures hit their stride in the 1980’s after the success of the Star Wars franchise merchandise. Many toy lines were the basis for animated shows that have become huge franchises. Studios taking those same toy lines and animated series seems like a foregone conclusion. It’s paying off as well for them with so many producing sequels. We will see how Barbie fairs amongst them, with a filmmaking team like this, we should probably like their chances.

What did you think of this news? How do you like the addition of Will Ferrell to Barbie? Let us know by mentioning @ReviewedCinema on Twitter, and don’t miss Barbie when it premieres exclusively in theaters in 2023.

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